After releasing his latest album The Off-Season on Friday, J. Cole keeps robbing headlines into this week with the release of his music video for “a m a r i.”
The visual was directed by Mez for Heirs and it shows J. Cole in full bravado mode in scenes including rapping with a Dreamville helicopter flying over NYC in the background, in a dorm room that trades the traditional music posters with platinum records, and more.
As it concludes, the viewer is flashed with a message reading: “Hold on to your inner child.” Check out the new music video above.
