Chi LifeFashionLookbook

1688Lbs – Summer Looks

posted by Alex June 16, 2017

Get in tune with one of Chicago’s up and coming streetwear brands, 1688Lbs who just dropped their summer looks today! Peep game as they’ve been hard at work for the past couple of months with their guerrilla marketing, designs and exposure into the local scene. The homies at 1688Lbs have created a different taste in streetwear that’s been missing in the local scene recently. Their style is versatile as it caters to just about anyone from creatives, skateboarders, athletes, and really anyone who is looking for something different and fresh to rock. My picks for the drop are the 1688Lbs City Skulls tee as well as the Signature 1688Lbs Signature Tee. Check out the looks below and make sure to cop from 1688Lbs’s latest drop here!

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Hola Chola Chicago Pop Up Shop Recap

posted by Alex April 4, 2017

Let us fill you in on what you missed out if you forgot to RSVP for this past Sunday’s Hola Chola Pop Up Shop that took place at the National Museum of Mexican Art. The event was created to celebrate the designs of Susanna Gonzalez Torres of Hola Chola. Susanna is currently on tour throughout different cities selling her designs and making exclusive pieces for each city. If you made it out, you were able to get your nails done with a flare inspired by the Mexican culture from the good people at Hush Salon. As you walked into the function, you were able to see some old school lowriders provided by Neighborhood Legends and Streetwise Car Club. It was the perfect spot to get your Instagram stunting on. Throughout the night, Latnix and old school tunes were provided by our own homie, Freddy Phatz who kept the dance floor busy throughout the event. Drinks were inspired by your local Southside Mexican paleteria, La Michoacana who provided the mixers for the Hennessy X Agua Fresca de Pina, Hennessy X Agua Fresca de Fresa and of course Hennessy X Horchata. The good people at Cold Chillen provided the awesome designs and graphics including the menus and invites. During the event, Susanna gave an inspirational speech on how the Mexican Culture influenced her designs and how her hardships and travels throughout Mexico have led her to her present situation. Check out the pictures of the event below!

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Lookbook: Ethik Spring 2016 Collection

posted by Alex March 22, 2016


Even though Ethik is closed in New York for the moment (they’re open in Philly), they are busy pushing out dope new product consistently. Check out what they dropped for their 2016 Spring Season. Some of our picks to click are the Rain Slicker Desert Camo, Baseball Jersey and Enemies Script Tee. Check out what they have to offer this season and make sure to cop some items.

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Lookbook: Raised By Wolves – 2016 Spring/Summer

posted by Alex March 15, 2016


Here’s something to look forward to this week. Canada’s own Raised By Wolves is coming with their Spring/Summer 2016 looks after selling out their Vans collab in just seconds a few weeks ago. Everything goes up for sale on Thursday, March 17th at 10am EST (that’s 9am for us Chi-town peeps) so make sure you’re logged on and ready to make purchases at the appropriate time. I don’t see anything that isn’t appealing from the lookbook, everything seems to be having small but visible details. I’m really digging the 3L College waterproof Mac Jacket and the checkerboard hoodie. Check out the looks shot by Rupert LaMontagne for Raised By Wolves below.

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Lookbook: Spring 2016 Benny Gold Lexington Collection

posted by Alex March 14, 2016



The originality and style that Benny Gold contributes to the fashion world is like no other. When it comes to lookbooks, it’s no different. With Benny Gold’s Spring 2016 Lexington Collection, they replicated Google Street View’s angles and shots. It’s pretty safe to say that they really got creative with the lookbook as they always do. This season features some pretty dope tees and headwear. I’m a pretty big fan of their baseball jackets that come in white or black. Everything is available for purchase now, so head over to Benny Gold to make some purchases after you check out the lookbook below.

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Black Scale Autumn/Winter 2015 Video Lookbook

posted by Alex September 26, 2015

Black Scale Autumn/Winter 2015 Video LookBook from Black Scale on Vimeo.

Black Scale has got to be on top of your “must cop” list this season. If it’s not, here’s something that should be able to change your mind. Black Scale’s Autumn/Winter video lookbook shows how they are always starting trends and never following them. Check out the video above and make sure you keep it proper by getting some new Black Scale in your life.


Leaders Spring 2015 Lookbook 2

posted by Alex May 14, 2015


You can’t get anymore Chicago than what Leaders keeps producing. With their second drop of their Spring collection, they give homage to Portillo’s, Giordano’s and even the pesky Chicago parking meters. This season, make sure you’re keeping your city on your back while you’re out an about at these festivals. Check out the rest of the looks below.  Continue Reading


SnackBoyz Spring/Summer 2015 Menu Lookbook

posted by Alex March 2, 2015

randys cover

You know why I love the people at Slurpcult? They do what they want, however they want, and they don’t care what anyone else is doing. For the Spring and Summer, SnackBoyz releases a super dope lookbook that features some of LA’s best food joints. We can definitely see how Slurpcult is one of ShowYouSuck’s favorite to wear. We’d love to see Slurpcult come through the Chi and get some shots of our favorite spots for their next lookbook featuring Show and some of the Legion of Doods homies. Those crewnecks are a must for anyone out here snackin in the Chi. Check out what The SnackBoyz have to offer this coming up season below! Continue Reading


Kith – Spring/Summer 2015 Lookbook

posted by Alex March 1, 2015


With the recent release of the already sold out Ronnie Fieg X ASICS Gel Sight “Atlantic” and “Pacific” pack, comes KITH’s “West Coast Project” Lookbook for the Spring/Summer of this year. It’s pretty much a sure thing that KITH is making blue THE color for post winter dopeness. KITH truly has the clothes for that minimalistic streetwear fanatic that keeps it low key buy knows exactly what’s in style. Check out the looks from KITH for the Spring/Summer below.  Continue Reading


The Hundreds Spring 2015 Denim and Cut & Sew

posted by Alex February 24, 2015


Something we’re really impressed about for the Spring of 2015 is definitely the Cut & Sew and denim line from The Hundreds. The denim collection is definitely catered to the streewear head that is all about the small details. The small quarter pocket that you normally use for loose change or small stash has a new “H” stitched  on it. If you like showing those new kicks off you can always roll up the bottom of these denim pants to give it a pretty dope look. The Cut & Sew line also includes some pretty noticeable items such as the “Skyline” pullover hoodies, “Ridge” flannel shirts, and “Mash” letterman jackets. Check out the items below or get your order on ASAP by clicking HERE. Continue Reading


Primitive Spring 2015 Delivery 1

posted by Alex February 23, 2015


If Primitive isn’t on your radar this Spring, I’m sure their first drop is enough to convince you to get on board. From their headwear, to their standout graphics and even their detailed accessories, Primitive has something out there for just about anyone. Our pick-to-click in Primitive’s Spring drop is without doubt the “Arch Burgundy Pullover Hoodie”. Check out the hoodie along with a few other looks below. Continue Reading


Publish – Spring 2015 Delivery 1

posted by Alex February 19, 2015


Even though the majority of the country is either covered in snow or below zero at the moment, Spring is just around the corner and I’m positive that many of us are ready for the weather to take a turn. With Spring almost here, you’re probably going to have to put that heavy jacket away and bring out those hoodies, button ups and sneakers. Make sure to give your closet a little makeover with Publish this season. Mostly known for their joggers, Publish has super clean headwear, light hoodies and button ups that can compliment those super dope kicks you’ve been wanting to bring out once the nice weather hits. You can check below for more looks, but make sure to pick up something new from Publish ASAP!

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