Street Fashion


Rich Kids Brand Spring 2014 – The Rich Resort

posted by Alex February 17, 2014

RICHRESORT-1Rich Kids Brand is back with their Spring 2014 drop called The Rich Resort. Although it’s still snowing and cold up here in the Chi, Rich Kids Brand’s latest lookbook gives us hope that there are warmer and sunnier days ahead. The Rich Resort drop features quality and creativeness, ideal for any Spring get together. If the weather gets a little cold like it does at night, pop on one of these “Hooligans” hoodies and keep warm. Check out some of what Rich Kids Brand has to give us below. CLICK HERE TO VISIT RICH KIDS BRAND

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Jugrnaut: Summer of Love in the City of Hate Part 2

posted by Alex August 13, 2013

Jugrnaut_SummerofLove_TeamWave_cover_640Jugrnaut is back with the second wave of it’s “Summer of Love in the City of Hate” collection. This time, MATTBOYWHITE is the only one featured in the lookbook. The second wave includes short sleeve tees, a longsleeve and hoodies. Take a look at what Jugrnaut has to offer after the jump! Continue Reading


Acrylick Summer 2013 Part One & Two

posted by Alex June 20, 2013


Acrylick has got to have some of the best gear out there for any real hip hop head. Their styles are heavily old school hip hop influenced and have been one of our favorite brands out there. Any scratch artist can appreciate Acrylick’s gear! For the Summer, the LA based company decided to give us two lookbooks. One for women and another for male. Peep what they have to offer below! Continue Reading


Vita Morte – Spring/Summer

posted by Alex May 6, 2013


Check out the latest from Chicago’s own, Vita Morte. If you aren’t up on who or what is Vita Morte, click HERE and check out the FakeShoreDrive Feature video that recently came out. As always, Vita Morte keeps it Chicago and it definitely looks like this collection is a step above from the rest. Peep all of what  Vita Morte has to offer below. Continue Reading


Staple – Summer 2013

posted by Alex April 29, 2013

STAPLEDSNSMR13-3You really can’t go wrong with some Staple for the Summer this year. Their button ups and patterns are always on point and clean. If you’re looking for something to look dope in, but don’t want to  be loud in colors, Staple has the answer for you. Check it out and don’t forget to add a bucket hat to your fit! See below to see what Staple has for the Summer. Continue Reading