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Limited Edition White Sox Hats redesigned by Chance the Rapper

posted by Tali April 6, 2016


So we all know Lil Chano from 79th and his love for the White Sox, especially since he’s always sporting one at every show or event he attends. So it’s only right that the Chicago rapper and famous Sox fan releases his own design for them, right? Right. I guess that’s why he teamed up with New Era and designed a limited edition team logo that also resembles the style of his group logo, The Social Experiment.

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Video: Chuck Inglish’s New Era Commercial – ‘Speak With Your Cap’

posted by Oscar September 9, 2013

New Era has brought on Chuck Inglish to help score their Speak With Your Cap campaign; debuting today for MNF. The campaign revolves around the caps being the center piece that voices what you believe in. The clip shows NFL heavyweights Hakeem Nicks, Lance Briggs, Stevie Johnson, Marcell Dareus, and Eric Decker show us how they speak with their caps. See the video above.


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Heineken Partners for Limited Edition Tees and Caps

posted by Alex August 16, 2012




As we all know, Heineken will be kicking off it’s Red Star Access Tour on Saturday in our own lovely city of Chicago. The event will consist of performances by hip hop musicians Nas and Pusha-T and will be hosted by comedian Affion Crockett. Additionally, Heineken has collaborated with New York-based brands, Rocksmith, Black Apple, and New Era, and LA-based brand, Diamond Supply Co. for limited edition t-shirts and snapback hats. Each product features core Heineken iconography including the Red Star Access logo and is available in black, white, grey and green. So if you are at the event, make sure to pick up some of this dope gear!