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John Varvatos

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KISS for John Varvatos Spring/Summer 2014

posted by Oscar January 11, 2014

The fashion brand John Varvatos has called on none other than music icons, KISS for their Spring/Summer 2014 campaign. In the video above, you see exactly why Varvatos called on the band as co-founders Gene Simmons and Paul Stanley apply their legendary makeup and talk about their mission as members of KISS. The video also shows the band performing at the intimate confines of 315 Bowery (formerly the site of CBGB) in a secret show for 200 guests.

For anyone who’s not a long-time fan of the band such as myself, this campaign also draws a bit of inspiration from the band’s 1975 album, Dressed To Kill. To further justify the band’s legendary status, they’ll be inducted into the Rock and Roll Hall Of Fame this year. Badass band for a badass clothing brand is an instant success in my book.

Discover more at – http://onjv.co/1m04XRA. See more pictures of John Varvatos X KISS below. Continue Reading

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Video: Jimmy Page & Gary Clark Jr. for John Varvatos Spring/Summer 2013

posted by Oscar January 22, 2013

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Legendary guitarist Jimmy Page and up-and-coming artist Gary Clark Jr. have teamed up to promote John Varvatos’ forthcoming Spring/Summer 2013 line.

See the video for the promotional song “When My Train Pulls In,” by Gary Clark Jr., above.