Jake Bugg has released his latest video for his new single, “Slumville Sunrise” and the clip is weird and funny, to say the least. Like taking a page straight out of a book filled with British Comedy go-to bits, the video starts with Bugg running from police after stealing an engagement ring and then all sorts of other characters join in on the chase (sometimes in that comical “fast-forward” pace). Elvis impersonators, the most terribly produced sailing scene, and even a “granny swap.” This is just weird and so un-Bugg-like, but that’s part of what makes this video fun to look at.
I honestly never thought this is what the video would turn out to be like.
See the Shane Meadows-directed video above. Get “Slumville Sunrise,” out now on iTunes, here: http://po.st/SlumvilleSunriseYTd