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The Le Trappeur Tee by OriginalKewl®

posted by Alberto July 14, 2017

OriginalKewl®, a brand out of the Southside of Chicago, will be releasing a brand new tee tomorrow that is an ode to all the hustlers out there. Ricardo “Kewl” Alvarado curates the brand and you can expect a lot more heat from the fellow Southside native. For more on The Le Trappeur Tee , see what Kewl had to say below.

The Le Trappeur Tee is an ode to the hustlers, to the people who wake up and everyday continue to Go Out N’ Get It.

Regardless of your hustle, continue to progress. There’s two types of people those who conform to what is comfortable and those who go against the grain to work towards what is theirs.

A celebration of the hard working self striving to achieve the pursuit of happiness and in turn, a dream. – Ricardo “Kewl” Alvarado

The new tee will be released at noon tomorrow (7/15) via Check out more pics and a promo video HERE.

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Check out the ‘Los SLKRS Collection’ Lookbook

posted by Alberto July 7, 2017

SLKRS [slackers] released their new collection, Los SLKRS Collection, back in late April via a pop up shop at Vintage Lounge in Little Italy. The event was a success with the entire collection selling out in a matter of days. If you didn’t make it out back in April, you’re in luck. The entire collection was just restocked and made available on You can check out the lookbook shot by SauceVision for the collection modeled by Vic Veggies and Joe Khalifa below. For more info on the new collection, see what SLKRS co-founder/designer has to say below. 

“With the new collection, I wanted to create something that I could relate to. In streetwear, I feel like I don’t completely connect to a lot of brands because I’m Latino. I can obviously relate with the Chicago brands but I wanted something that a Latino in Chicago could relate to.

Moving forward, I’m going to keep LOS in front of SLKRS. We already have plans on shooting our next lookbook in Mexico City.” –DaveTheSLKR

Aside from making some fire streetwear, the SLKRS squad (Sauce, Dro, Jerry, Tino, Jesus & Vic Veggies) know how to throw a decent party. If you don’t have any plans tomorrow (7/8), they are throwing their third annual Yacht Party. For more info/tickets, click HERE.

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1688Lbs – Summer Looks

posted by Alex June 16, 2017

Get in tune with one of Chicago’s up and coming streetwear brands, 1688Lbs who just dropped their summer looks today! Peep game as they’ve been hard at work for the past couple of months with their guerrilla marketing, designs and exposure into the local scene. The homies at 1688Lbs have created a different taste in streetwear that’s been missing in the local scene recently. Their style is versatile as it caters to just about anyone from creatives, skateboarders, athletes, and really anyone who is looking for something different and fresh to rock. My picks for the drop are the 1688Lbs City Skulls tee as well as the Signature 1688Lbs Signature Tee. Check out the looks below and make sure to cop from 1688Lbs’s latest drop here!


Lookbook: Warrior 2 Summer Collection

posted by Ellena Rodriguez May 7, 2016


Warrior is back with a dope summer line along with some exciting news. The Chicago based street wear brand has just hooked POD up with a few looks from their most recent lookbook. The new collection debuts some never before seen Warrior merch such as a champion braced baseball tee, tie dye tee, a beige and pink sugar skulled hat, and other pieces with “War” imprints. You can check out more pictures from the collection on their official Instagram page… @chicago.warrior.

The line will be available to purchase at their debut pop-up shop. The event will be held at the Iridium which is located in Block 37 on State St. The merchandise will be very limited so make sure you stop by on May 27th between 2pm from 8pm to pick up some dope merch.

Check out some of the summer line down below along with an interview of Warrior creator, Ruben Guerrero, as he decided to talk about his up and coming brand with the guys at the Me And My Friends Podcast.

Photographer: Julien Carr ()

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Lookbook: Warrior Spring/Summer Collection

posted by Ellena Rodriguez March 23, 2016

Image-1Chicago homie, Ruben Guerrero, is making his premiere in the fashion world by launching his fresh new collection called Warrior. The up and coming Chicago based street wear brand just dropped their lookbook and hooked POD up with some photos for their Spring/Summer collection. They give us a variety of dope merch from sugar skulled patched caps, ripped up styled tees, to patched tees that can all be worn by both guys and women. Check out their Instagram page, @chicago.warrior, for more pieces of the collection.

Warrior will also be dropping a new item from collection every week, along with some re-releases, and even a few surprise releases. All will be available to purchase by contacting Ruben via twitter or Instagram (@illrubenati). 

Take a look at some of the collection down below, and watch out for Warrior’s future pieces…you won’t regret it. 

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Lookbook: Ethik Spring 2016 Collection

posted by Alex March 22, 2016


Even though Ethik is closed in New York for the moment (they’re open in Philly), they are busy pushing out dope new product consistently. Check out what they dropped for their 2016 Spring Season. Some of our picks to click are the Rain Slicker Desert Camo, Baseball Jersey and Enemies Script Tee. Check out what they have to offer this season and make sure to cop some items.

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Lookbook: Raised By Wolves – 2016 Spring/Summer

posted by Alex March 15, 2016


Here’s something to look forward to this week. Canada’s own Raised By Wolves is coming with their Spring/Summer 2016 looks after selling out their Vans collab in just seconds a few weeks ago. Everything goes up for sale on Thursday, March 17th at 10am EST (that’s 9am for us Chi-town peeps) so make sure you’re logged on and ready to make purchases at the appropriate time. I don’t see anything that isn’t appealing from the lookbook, everything seems to be having small but visible details. I’m really digging the 3L College waterproof Mac Jacket and the checkerboard hoodie. Check out the looks shot by Rupert LaMontagne for Raised By Wolves below.

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Lookbook: Spring 2016 Benny Gold Lexington Collection

posted by Alex March 14, 2016



The originality and style that Benny Gold contributes to the fashion world is like no other. When it comes to lookbooks, it’s no different. With Benny Gold’s Spring 2016 Lexington Collection, they replicated Google Street View’s angles and shots. It’s pretty safe to say that they really got creative with the lookbook as they always do. This season features some pretty dope tees and headwear. I’m a pretty big fan of their baseball jackets that come in white or black. Everything is available for purchase now, so head over to Benny Gold to make some purchases after you check out the lookbook below.

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SLKRS Look Book 2016

posted by Alberto January 23, 2016


The homies at SLKRS have given us an early look into their new Keep Away From Hate Collection and we’re liking what we see. The collection features all new hats, beanies, baseball tees and my personal favorite, a polka dot sweater. The entire collection will be available for purchase tonight (1/23) at their pop up shop at Sole Fresco (1746 W. North Ave.) from 6pm to 10pm. Word is there is an after party and we’re 100% sure the party will be lit. Check out the entire collection below. Continue Reading


Kith Ops Collection

posted by Alex November 11, 2015


Ronnie Fieg and Kith have been disrupting the streetwear scene for a few years now and it’s nothing but positive disruption. Recently, Kith dropped it’s ‘Ops’ collection and possibly produced the dopest lookbook of this quarter in my opinion. Ronnie was heavily influenced by military wear in 1940’s Japan. Kith was able to come up with their own process to capture the naturally worn look. The Kith Ops collection is set to hit both Kith locations this Friday, the 13th so make sure you stop by and grab some good stuff or you can always purchase through Check out the the rest of the collection below.

Photography: 13th Witness

Styling: Mikol Stambaugh & Ronnie Fieg

Models: Junya Matano & Poggy Kogi

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Supreme X Air Jordan Collection Unveiled

posted by Oscar October 21, 2015

Supreme Air Jordan

Supreme have unveiled their new collaborative collection with Air Jordan. The Supreme/Air Jordan 5 collection will include a hooded varsity jacket, coaches jacket, hooded sweatshirt, sweatpants, a 6-Panel Hat, and the classic tee, all in black or white colorways.

The full line will be available online and in-store in New York, Los Angeles, and London tomorrow, Oct. 22 (available in Japan on October 23rd). Hypebeasts, do your thang.

See the full Fall 2015 collection below. Continue Reading


Black Scale Autumn/Winter 2015 Video Lookbook

posted by Alex September 26, 2015

Black Scale Autumn/Winter 2015 Video LookBook from Black Scale on Vimeo.

Black Scale has got to be on top of your “must cop” list this season. If it’s not, here’s something that should be able to change your mind. Black Scale’s Autumn/Winter video lookbook shows how they are always starting trends and never following them. Check out the video above and make sure you keep it proper by getting some new Black Scale in your life.