[iframe id=”http://media.columbiarecords.com/jackwhite/blackbat/”]
Jack White has unveiled his inventive and revolutionary new 3-in-1 music video for his latest single “That Black Bat Licorice.” The video offers three original films of differing themes that can be interchanged based on viewers’ interaction with their computer keyboard or tablet screen.
The resulting 3-in-1 interactive video comes from the minds of three different minds, with James Blagden (Animated video), Brad Holland (Headband video) and White himself (Live Action video) holding directorial duties.
Experience the new video above.
